Pound For Pound Challenge!

I think this sounds like a great incentive to help those less fortunate, as well as try to lose some weight and get in shape!

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Pledge to lose weight at PFPChallenge.com between December 15, 2008 – April 27, 2009.

For every pound you lose during the Pound For Pound Challenge, 10¢ will be donated to Feeding America™ - enough to provide one pound of groceries to a local food bank. $500,000 maximum donation. $100,000 guaranteed minimum donation.

Return to the website to see America’s collective weight loss pledge grow, find healthy recipe ideas, learn more about featured products, and take advantage of special tips from The Biggest Loser.

Then go back for a final weigh-in between April 1, 2009 – May 5, 2009 to report the amount of weight you’ve lost since your chosen start date (no earlier than December 15, 2008). For every pound you’ve lost (up to a maximum weight loss of 2 pounds per week, averaged over the entire period from your start date through your report date), General Mills will donate 10¢ to Feeding America™ - enough to secure and deliver one pound of groceries to one of the approximately 200 local food banks in Feeding America’s network. $500,000 maximum donation. General Mills guarantees a minimum donation of $100,000 to Feeding America in the event that fewer than 1 million pounds of weight loss are reported in the aggregate by individuals who participate in this program.

Visit www.PFPChallenge.com for more information or to register.